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Small businesses were once marketed by publishing and distributing fliers and brochures, by placing ads in magazines and newspapers and through hoardings. Sometimes, these marketing techniques could pinch one's pocket, making one look for cheaper and more effective marketing techniques. This cheaper marketing technique is available on the internet. In fact, there are quite a few marketing techniques you can try, without spending a dime for it, which are listed below.

You have to first register your business with Google Places. This will help in the easy location of your site on Google, when potential customers carry out searches. You only have to fill a form, get registered with the site and your business is verified through their confirmation process either by phone or snail mail. Besides Google Places, you can also register your site with similar services in Yahoo's Yahoo! Local and Bing. Use the help of social media to gain exposure for your site. You could perhaps place ads and offers in your Facebook page, network with business counterparts on LinkedIn at the personal and company level or directly communicate with your customers through Twitter. Another free marketing technique to use for your business website is the starting of a blog. Blogs not only market your business through its followers, but also helps you directly connect with potential and existing customers. However a blog successfully advertises your business only if you regularly update your blog, and reply to any comments visitors leave on your blog.

YouTube and Flickr offers free advertising for your business. You just have to distribute promotional videos of your business on these sites. However do make sure you record content that visitors will be willing to see, and which is relevant to your business. Search engine optimization helps advertise your business for free. With the right SEO techniques, you can get a good page ranking for your site, and increase its online visibility. If you are not well versed with SEO, you can either hire an expert to do it for you, or get an online how-to-guide on SEO. Follow its instructions and you can make sure your site gets a good page ranking on search engines.

Use the help of press releases to advertise about anything newsworthy that your business does. Free distribution of press releases is a great tool for generating publicity, and can be done through various sites like PRLog. There are various online communities present online, to cater to practically every niche. Look for your niche community, and contribute actively on it. Not only should you sign up for a forum and post on it, you have to work at building a rapport in the community. Work at passively promoting your business through signature links and you will see a marked increase in website traffic, and consequent customers for your business. Get your businesses listed in a directory for maximum exposure and to generate maximum traffic to your site. Many people use the help of directories to find the services or product they are looking for.

With so many options available to advertise your business for free, business people can now advertise their business practically for free. Submit your site today to increase your business exposure.

Search Engine Optimization